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Louis Hurd III

Louis is the President and Co-Founder of 3 Performance Institute. He serves as the Director of Sport Psychology & Economic Development. After receiving a degree in business and second degree in psychology from Trinity Western University, Louis went on to have an extensive professional basketball career. Louis is fluent in Spanish and specializes in mergers & acquisitions, real-estate, and private equity investments. In 2017, Louis acquired APX Strength Northwest setting up a merger with Physical Therapy Associates in 2018, to form PTA Performance. (In 2023 PTA Performance changed it’s name to 3 Performance Institute.) Louis is also a member of The Hangar Investment Group which purchased "The Hangar" at 211 W. 2nd Ave and adjacent parking lot at 201 W. 2nd Ave.

Louis’s passion to serve the community has allowed him to bond with so many around him and given him an opportunity to let his heart show when he is caring about helping as many people as he possibly can.

Professional Playing Experience

  • 2014 Acapulco Angeles Guerreros (LNBP) – Mexico
  • 2014 Xalapa Halcones (LNBP) – Mexico
  • 2013 Bolivar (CSB) (Player-of-the-Year) – Argentina
  • 2012 Guanajauto Abejas (LNBP) – Mexico
  • 2012 Gold Coast Blaze (NBL) – Australia
  • 2012 Northside Wizards (ABA) – Australia
  • Australia All-Star; Rookie-of-the-Year

College Playing Experience

  • 2008-10 Trinity Western University - Canada
    • All-Time 3FG & Steals Leader in School History
  • 2007-08 Columbia Bible College - Canada
    • BCAA All-Star; Scoring Title
  • 2005-07 Everett C.C.(NWACC All-Star) – United States

Coaching Experience

  • 2011 Trinity Western University; Assistant Men’s Basketball Coach
  • 2011 Canada Center of Performance; Player Development
  • 2010 One-Pass-Ahead Director; Canada
  • 2007-08 Canada National Team U-18 Performance Coach
Louis Hurd III
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